One of the biggest obstacles in marketing is quantifying the effectiveness of each campaign
- How many people visited your site?
- How many people called you?
- How many people bought online?
- How many people contacted you via your online contact form?
And most important of all:
- Which marketing campaign brought this customer to you?
Online tracking has an effective solution with Google analytic’s but it can only track truly and effectively online marketing campaigns, so the customer is lost to you as soon as they pick up the phone for a more personalized chat.
Call tracking
Call tracking acts as a solution to this problem typically call tracking solutions would provide one or more numbers for the web site and one or more for other marketing streams. When a customer contacts you via these numbers you can then check the call volumes for each number and attribute this call to each marketing source.
